Noodoll is a fun, bold, design-led brand. Noodoll design and produce toys, gadget holders, stationery, accessories (and lots more). At the heart of Noodoll are a cast of characters, both mischievous and friendly in equal measure. Made out of noodles and rice, these playful partners appeal to children and adults alike. Noodoll was created by designer and author YiYing Wang (王怡穎) as part of her MA in communication design at the Central Saint Martins, London. In addition to bringing the wonderful world of Noodoll to life, YiYing has written six successful books, penned articles for a number of publications continues to create ranges of characters for other publishers and brands.